Meet Kasper, a distinguished authority in in-house marketing setups, renowned for his expertise evidenced by two bestselling books and collaborations with esteemed global brands such as Apple, Lego, and Mars. With an illustrious career spanning over two decades in advertising, Kasper has founded and spearheaded in-house creative departments at industry giants including Maersk, Georg Jensen, and Saxo Bank. Noteworthy for his contributions, he has garnered international acclaim through accolades like the European Digital Awards, Cannes Lions, and the Muse Creative Awards. Committed to cultivating creative talent, Kasper serves as the founder and instructor of the content marketing course at The Danish School of Advertising. His influence extends beyond marketing, as an angel investor and board member in startups like DataClassroom and Feats.co, and as a board member at Bakken, the world's oldest amusement park. Passionate about fostering creativity in the corporate world, Kasper advocates for embedding it into corporate culture as a continuous force for innovation and problem-solving. He believes in demystifying the creative process and providing practical tools to empower individuals to contribute creatively, enhancing both personal fulfillment and organizational growth. In his leisure time, Kasper finds solace in drawing, a passion that has manifested into projects like his Copenhagen illustrations book, "The Big, entirely subjective, and to be fair, a bit biased illustrated guide to Copenhagen," reflecting his intimate connection with creativity and his dedication to capturing the essence of his surroundings.
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